Decoding the AI Landscape: Types, Applications, and Business Impact
Artificial intelligence is reshaping technology and business operations. In this brief overview, we’ll explore the key types of AI and how businesses are leveraging its diverse applications. Types of AI: Business & AI: Businesses are reaping benefits from AI, including: Examples of Businesses Leveraging AI: Sherlock AI: Sherlock AI stands out for connecting extensive datasets […]
Data To Domination: How to Revolutionize Your Marketing Game Using Multi-Layer Data
In the fast-paced world of marketing, data is king. The ability to gather and analyze customer information has become essential for businesses looking to stay ahead of the competition. But what if I told you there’s a way to take your marketing game to a whole new level? Enter Sherlock AI! Using the ability to […]
7 Secret insights about Pet Parents
Pet Owners: Secret Insights of pet parents in India Sherlock AI embarks on a cute mission this time. It identifies people who have pets in Mumbai & Pune and understands their consumer behavior. How does Sherlock AI even identify if someone has a pet, you ask? That’s the beauty of it. Sherlock AI can understand […]
Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech
Sherlock.ai: Servicing several industries and staying relevant – Apparel, Automobiles, & Edtech When you know your audience, your audience knows. That car ad on our mobile, that ‘shop from hmonline’ ad on our Instagram account, that ad for a ‘complete blood profile test’ at an esteemed lab, or that ‘preview invite’ for a luxury brand […]
Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness
Sherlock.ai: Servicing several industries and staying relevant – Retail, Luxury & The D2C Health & Wellness As consumers of luxury goods, we love shopping for Kate Spade, Louis Vuitton, Jimmy Choo, and other such bags at malls. What we may not notice is that the ad on our phone for the latest collection of […]
Sherlock.ai reaches high-intent target audiences by understanding user behaviour
Sherlock.ai has been constantly getting better at helping clients reach out to not only their target audiences but ‘high intent’ target audiences or those who are most likely to convert into their customers. This is done by analyzing and understanding different datasets – Visitation Data, User Behaviours, Purchases, and Digital Footprints. How does Sherlock […]
Case Study: How Sherlock AI helped Tata Motors acquire consumers and reduce CAC
Following up on our previous post, Tata Motors, a USD 4 billion leading global auto company and an Infinite Analytics client, in its diverse portfolio, includes an extensive range of cars, SUVs, trucks, buses, defense vehicles etc. They saw a whopping 75% reduction in Customer acquisition cost (CAC) upon using Sherlock AI. The client started […]
Online Grocery Retailers Ride The AI Wave for Customer Acquisition
As Machine Learning has become more accessible, more retailers are leaning towards adopting it for customer acquisition. The same is also true about online grocery retailers who are trying to strengthen their relationship with customers using AI and ML. AI uses personalization and other tools to provide better experiences to customers. How are online grocery […]
How Starbucks Is Winning Customers Using Big Data
Through its loyal and rewards program, Starbucks could gather a huge amount of data, which it then used to its advantage to drive more sales from existing customers. With its 30,000 plus stores globally, it rakes in above 100 million transactions each week. Jon Francis, Starbucks’ Senior Vice President of enterprise analytics, data science, research […]
How beauty brands are leveraging AI for customer acquisition
The global cosmetics market size has been projected to reach $463.5 billion by 2027. How this fast growing industry is leveraging AI is something we all can learn from. Customer acquisition is a big part of revenue generation but even bigger perhaps, is customer retention. L’oreal got its head in the right place with its […]