Client
Parsi Dairy Farm – A provider of high-quality dairy products committed to traditional farming and local sourcing.
Background
Parsi Dairy Farm aims to enhance its digital presence and drive sales through targeted marketing campaigns. To achieve this, they executed two key initiatives: a WhatsApp Lead Generation Campaign and a Website Conversion Campaign.
Campaigns Overview
1. WhatsApp Lead Generation Campaign
Objective:
The primary goal was to generate leads by encouraging potential customers to inquire about Parsi Dairy Farm’s products and store locations via WhatsApp.
2. Website Conversion Campaign
Objective:
The aim was to increase online purchases from Parsi Dairy Farm’s website, driving traffic and facilitating a seamless shopping experience.
Solutions
Target Audience Segmentation
Using Sherlock AI-generated audience data, the campaigns targeted four main consumer cohorts:
- Sweet/Dessert Lovers: Consumers interested in sweets, desserts, and bakery products.
- Healthy Living: Individuals passionate about health, wellness, and nutritious food options.
- Consumer Packaged Goods (CPG): Shoppers frequenting supermarkets and specialty grocery stores.
- Food and Beverage Services: Engaging those who dine out frequently or interact with food service providers.
Execution
- WhatsApp Campaign: Designed to drive engagement by inviting potential customers to initiate conversations via WhatsApp, answering queries about products and store locations.
- Website Conversion Campaign: Targeted ads directed traffic to the Parsi Dairy Farm website, emphasizing product benefits, limited-time offers, and a smooth shopping experience tailored to the segmented audience.
Results
WhatsApp Lead Generation Campaign
- Messaging Conversations Initiated: 3,262 conversations.
- Reach: 216,883 individuals.
- Average Cost per Lead: ₹12.5.
- Total Amount Spent: ₹40,565.
- Click-Through Rate (CTR): 1.4%.
Website Conversion Campaign
- Website Purchases: 222 recorded purchases.
- Reach: 213,894 individuals.
- Average Cost per Purchase: ₹245.
- Total Amount Spent: ₹54,446.91.
- Click-Through Rate (CTR): 2.8%.
- Purchase Conversion Value: ₹205,861.50 (total revenue generated).
- Return on Ad Spend (ROAS): 12x, indicating that for every ₹1 spent, ₹12 was earned in revenue.
Testimonial
“We’re absolutely thrilled with the results we’ve achieved since partnering with Sherlock AI! The impact has been nothing short of extraordinary. Our RoAS has skyrocketed by 3x, thanks to Sherlock AI’s laser-focused marketing strategies. They’ve helped us tap into a goldmine of customers—sweet shop lovers and our competitors’ patrons—driving them straight to our stores and increasing footfalls like never before.
But that’s not all! Our online sales have taken off as well, with campaigns delivering stellar RoAS. The Sherlock AI team has been phenomenal, always on hand with expert support and innovative solutions. They’re not just a service provider; they’re a true partner in our success. We couldn’t be more excited about the future!”
– Meheru K. Patel, Owner, Parsi Dairy Farm.
Conclusion
The targeted campaigns executed by Parsi Dairy Farm, leveraging Sherlock AI for audience segmentation, successfully generated significant leads and increased online purchases. The WhatsApp Lead Generation Campaign facilitated direct engagement, while the Website Conversion Campaign effectively converted traffic into sales, yielding impressive returns on investment.
