Client Overview
Tata Motors is a global automotive leader known for its cutting-edge vehicles and strong presence in both the commercial and passenger vehicle segments. The company was looking to improve its digital marketing efforts and efficiently target potential customers to drive more conversions.
Challenges
Tata Motors was using a broad-based, “spray-and-pray” digital marketing strategy, which resulted in many leads but low conversion rates. The lack of precision targeting led to inefficient use of marketing budgets, high Customer Acquisition Costs (CAC), and lower-than-expected returns on digital marketing campaigns.
Solutions
To address these challenges, Tata Motors partnered with [Your Company] and deployed Sherlock AI, a leading-edge platform for consumer insights and precision targeting. Our approach included:
- Mapping Competitor Showrooms and Points of Interest (POIs): Sherlock AI identified all competitor showrooms and POIs relevant to Tata Motors’ customers, offering a clear competitive landscape for more effective targeting.
- Prosperity Index Utilization: Using Sherlock’s proprietary Prosperity Index, we were able to assess customer spending potential, identifying those with the financial capacity to purchase Tata Motors vehicles.
- Precision Targeting on Facebook and Google: Sherlock AI targeted only those high-potential customers who were most likely to convert, optimizing marketing budgets and enhancing lead quality.
Results
The results were transformational for Tata Motors. In just 3.5 months, the company saw:
- A 75% reduction in Customer Acquisition Cost (CAC).
- Improved marketing efficiency through targeted digital campaigns.
- Higher conversion rates by focusing on the most qualified prospects.
Testimonial
“Infinite Analytics has been a partner to Tata Motors in the last one year. Their platform, Sherlock AI, is helping us scale our network expansion in the passenger vehicle business. It also delivered what it promised—a reduction in CAC and a new perspective on customer acquisition that no one in the market provided. They are essential to our growth ambitions, and we look forward to deepening our relationship with them.”
— Rajan Amba, SVP Sales & Marketing, Tata Motors
